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ABOUT WIPRO NEW LOGO:
Wipro Company Limited is the 3rd largest software servicing company which redesigned its own identity and also the dumping the company logo consists of iconic rainbow flower along with the Tagline “Applying Thought”. The Wipro company logo has designed by the WPG groups which design and strategic brand which suggesting firm Landor India, now the news is about Wipro company has launched the new logo for their company.
New logo consists of companies name of WIPRO on a plain background in white color which is also surrounded by the many colorful dots in circle form.
As per the Wipro, the new logo has implemented in the way the Wipro company “CONNECTS THE DOTS” for their clients, which also providing insights from across the company, the deep technology and also expertizing the domain. The designing of the Wipro brand mark shows a sense of fluidity, resourcefulness, optimism and a connected world, while the 4 circles consist of values of Wipro, staff, their clients, communities and also partners with them, all these words are said by Wipro company.
The new logo of Wipro company has represented a full style overhaul. Vipro company has developed the logo in the rainbow color scheme. “Wipro new brand identity marks shows the development as a trusted digital transformation partner to clients, which delivers nearly global scale with developing the capabilities and also averaging the hyper-automation, analytics, and also technologies have emerged. The new logo has also shown a high level of permission and also engagement which helps partners company expertise to place their requirements of their business and also adding future opportunities drive in this digital cycle. All these words are said by the Wipro company officials in a press meet.
The styling and experts in branding are divided in their opinion about launching the new company logo. The new logo is instant and it also performs good on digital platforms, Ambi M.G.Parameswaran said, who’s is the brand strategist and also CEO of Brand-building.com. He is also part of the team who styled Wipro companies old logo of rainbow flower brand identification. ” WIPRO logo was a white and black static logo during 1980’s and it is also shifted to the rainbow flower logo on 1988. The rainbow flower logo of Wipro company indicates its company services because it is apt at that moment the company had a various portfolio which also consists of businesses in IT, consumer products, lighting among others. The chance was to bring them below a solo identity and the mainline shows that How the company gives its best in every field” These words are said by Parameswaran.
Launched New Logo:
Parameswaran also said “The company is planning its next growth trajectory by unveiling the new logo, keeping digital at its core,” Initially, Wipro company is one of the companies which manufactured Hydrogenated vegetable oil and also soaps and now it has become the one of the India’s largest company in the information technology industries. The Independent brand expert, Harish Bijoor said that the Wipro new logo is not just contemporary but it also reflects clarity and simplicity. harish Bijoor also said that “It represents the forward-thinking approach of Wipro while retaining a certain degree of continuity in the form of the color scheme,”
The design expert Ramnathkar Bhupal said he cannot shrug off the thought that the new Wipro logo looks better suited for paint companies. Initially, new logo seems like a logo of a paint company, only because of the rainbow color dots which are showing the name of the company. if we use digital medium, it will deny the view of the name of the company which kills the complete purpose of the logo, Bhupal said that the company logo must be in a simple way like Apple or IBM.
Shekhar Badve is the founder if Lokusdesign and he also agree with Bhupal and said that Shekhar has found the new logo confused and also force fitted. The new logo is close looks like the style of the auto part maker visteon corp and also the logo of Thomson Reuters. The Bengaluru Wipro was started in 1945 as western India vegetable products limited in Amalener Maharashtra. Wipro has established the Information technology services in 1981 and in 1985, became one of the greatest pioneers in marketing indigenous computers. Currently, Wipro contains the 170,000 employees and also published gross revenue of $8.5 billion.